Why Is Content Marketing Important?

What is Content Marketing?

Content marketing helps to attract, engage, and retain your audience by creating and sharing creative articles, photos, videos, podcasts, and other media. This content helps to promote your brand and keeps your business top of mind when it's time to buy what you sell.

What does content marketing contain?

Content marketing includes articles, photos, videos, e-books, newsletters, and webinars that help to answer specific questions of your audience.

The most common benefits of content marketing: 

  • Increased traffic from organic search
  • Extended brand awareness
  • Higher expertise, authority and trust 
  • Increased social media engagement (and PR results)
  • Better conversion rate 
  • ...


The Real Cost of Content Marketing / How much should I budget for content marketing / Is content marketing expensive?

  • The average price per article is from $ 250 to $ 750 (Articles should include important keywords to help your SEO positions) 
  • Generally, the highest hourly rates round out to about $190, median rates are about $80 an hour, while low rates start at $30 an hour.
  • It's good to allocate between 10% and 20% of your revenue to marketing.

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