How to find a good Marketing Specialist?

Who is a Marketing specialist? 

A Marketing Specialist is a person who cares about marketing (helps design, create, and oversee marketing projects). A marketing specialist often specializes in a specific marketing channel (Email, Social networking, SEO, PPC, digital, etc.). 

What does a marketing specialist do?

Marketing specialists are responsible for tasks such as:
  • brainstorming (ideas for marketing campaigns)
  • market research
  • analyzing data
  • sending emails & newsletters
  • building communities on social networks
  • running advertising campaigns
  • brand care
  • coordination of graphics, IT professionals, and other stakeholders
  • ...


How much does marketing typically cost?

A general rule of thumb is that small businesses should allocate between 10% and 20% of their revenue to marketing. 

How much does it cost to hire a Marketing Specialist? / How Much Should I Pay a Marketing Consultant? / How much do Marketing Consultants charge per hour?

A marketing consultant's hourly rate can depend on the market, experience, and scope, among other factors usually from $50 to $200 per hour in the USA. A marketing consultant's hourly rate in Europe can be usually from $50 to $200 per hour.