Digital freelancer vs. Marketing agency

Who is a Digital Freelancer? Who is Marketing Specialist? What does a Digital Marketing Specialist do? What's the difference between a Digital Freelancer and a Digital Marketing Agency? What is the hourly rate for a marketing specialist? How Much Should I Pay a Marketing Consultant? How much do Marketing Specialists get paid?


Who is a Digital Marketing Freelancer ?

Freelance (freelancer, freelance worker) is a person who is self-employed. Benefits of freelancing include the ability to work from home or from a non-traditional workspace.Freelance digital marketers help companies and clients to sell their products and services online. 

What does a Digital Marketing Specialist do?

A Digital Marketing Specialist (Digital Marketer) help sell products and services, build brands and fan communities. Their duties include performing market research, creating content... 


The most common advantages of cooperation with a freelancer: 

  • Digital marketer freelancer has direct contact with the client. Client knows exactly who will work on marketing tasks.
  • Digital freelancers offer the opportunity to work for companies from different parts of the world (the ability to schedule calls and meetings outside the normal "office hours" of agencies).
  • The freelancer has his own HW and SW equipment (the client does not have additional costs for health insurance, purchase of HW & SW, meal tickets, etc.).
  • The client pays only for the delivered service and know-how
  • The price of a marketing freelancer is lower than the price of marketing agencies (agencies prices of services included costs for premises, employees, equipment of premises, cars, etc.)

How much does a Marketing Specialist make hourly?

The average hourly rate for a freelancer is between $ 50 and $ 100.

How much do Online Digital Agencies charge per hour?

Creative and Digital Agency hourly rates can range from $ 100 to $ 250.

What skills should marketing specialists have?

  • Good communication skills
  • Open-minded approach
  • Strong organizational and planning abilities
  • Creativity
  • Problem-Solving
  • Attention to Detail 
  • Data Analysis & Analytics
  • ...

Why choose a freelancer?

  • Freelancers generally have fewer projects than a larger digital agency and can make your projects a priority.
  • If you have enough work for a freelancer, it's almost like having an in-house marketing professional.
  • A digital marketing freelancer is cheaper than an internal employee or agency.
  • ...


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